[Case 03]
Redesigning an AI Workflow Builder for Faster, Smarter Creation
B2B SaaS
SpaceLab — Redesigning an AI Workflow Builder for Faster, Smarter Creation
[Project Overview]
The objective was to redesign the end-to-end workflow creation and management experience by benchmarking leading creative canvas products such as LTX Studio, Higgsfield, and Magnific. Instead of copying features, the focus was on understanding what makes workflow building intuitive, scalable, and enjoyable. The redesign introduced an outcome-first approach, AI-assisted creation, improved workflow organization, and meaningful micro-interactions while preserving the flexibility of manual workflow building.
[Problem Statement]
While SpaceLab offered powerful workflow capabilities, the experience felt technical and overwhelming, especially for first-time users. The platform emphasized nodes and configurations over user goals, making it difficult to start creating quickly. As workflows scaled, organization and discoverability also became challenging, reducing efficiency for returning users.
[Industry]
B2B SaaS
[My Role]
Product Designer
[Platforms]
Desktop
[Timeline]
March 2026- April 2026
[Process]
[01] User Research
Conducted competitive analysis to identify UX patterns and usability gaps.
Evaluated the end-to-end workflow creation and management journey.
Identified key pain points around onboarding, complexity, and scalability.
[02] Insights
Users think in goals, not workflows or nodes.
Too many choices increase cognitive load.
Clear organization is essential as workflows grow.
[03 Design Solution]
Introduced AI, templates, and manual workflow creation paths.
Simplified the canvas with contextual guidance and a persistent toolbar.
Improved workflow organization with projects, collections, and search.
[04] Testing & Iteration
Refined workflow entry points for a faster start.
Improved node discovery and canvas interactions through iterations.
Validated navigation and workflow organization with usability testing.
[Outcome]
Simplified the workflow creation experience.
Reduced friction through guided interactions and AI assistance.
Improved workflow discoverability with better organization and navigation.
[Key Learnings]
Reduce Cognitive Load
Minimize unnecessary decisions and show only what's needed.
Guide Users
Provide contextual guidance instead of overwhelming users with features.
Design for Scale
Build an organized system that grows with users and their workflows.